Innovation & Entrepreneurship Assessment Assignment

Innovation & Entrepreneurship Assessment - Assignment Example This will be determined by people who will make purchases from the online program The first product is an online shopping service utilised by online shoppers. Consumers are able to analyse prices of different products and make a purchase. This product will save the customer time; buying many goods at once and money because customers can compare prices from different retailers and pick one that best suits them. The second activity is a juice bar (Crumpton, 2012). The bar will offer a variety of mixtures of fruit juices that are best described as tantalising. The juice bar targets consumers that are health conscious and are ‘going organic’. With the introduction of internet use in the present day, the mode of shopping is fast changing to e-shopping. Many people prefer to do shopping in the comfort of their homes. This online shopping service will allow the general public, who are the target buyers a chance to not only shop in the comforts of their homes without having to walk to the shopping centres. Many people are now aware that eating healthy will result in better health and they are going organic. The target buyers include all age groups and the entire population who are health conscious. Juice drinking has often logged strong sales in established and evolving markets in even in the face of economic recession; this goes to show that the demand for natural juice is high. For online shopping service, customers will be charged a registration fee. All advertisements that will be received from different products will also be charged a fee to advertise their product. The online shopping service will be promoted by advertising online, in newspapers and televisions. Pricing of the juice will be done according to demand and its availability. Promotion of the wide variety of juice being sold at the juice bar will be done online, using billboards, through newspapers and the