Sports Promotion and Sales Management Assignment

Sports Promotion and Sales Management - Assignment Example Conversely, one ding on separate sales and service departments is that there may be problems with satisfying customers, when sales and service messages are not in congruence. For instance, service staff may deny something that a salesperson may have already given as a promise to a potential customer. Such headaches can mean loss of business. Some management and business gurus even recommend that the integration of sales and service departments go to the extreme, by positing that the best practice is one where the sales person and the service person are one and the same individual. This guarantees maximum customer satisfaction and optimal sales. On the other hand, there are many benefits to separate sales and service departments as well. By focusing on one or the other, the two departments are able to satisfy the specific needs of the customer. The specialization between sales and service also guarantees that the staff are in the best position to field either sales concerns or service concerns. When a customer contacts customer service, the focus is on satisfying customer needs, rather than selling. Vice-versa, during the sales process, the sales department staff have the best skills to close the sale, and the focus is not on customer service per se. This yields the best results for different organizations.There are also arguments relating to the contrary aims of sales and service staff, where the former is intent on closing the sale, and the service staff is intent on making sure that the customer is satisfied.